In Japan, the color blue is far more than a simple hue; it's a deep, symbolic shade that represents serenity, dignity, and purity. From the vast, calming ocean to the expansive sky, blue is tied to nature and evokes feelings of stability, calmness, and loyalty. But in Japan, this color is also steeped in centuries of cultural history, particularly through the use of indigo dye, or Awa-ai.
Indigo dyeing has been practiced in Japan for over 800 years, particularly in the Tokushima region, where the unique combination of geography and climate made it ideal for cultivating the Japanese indigo plant (Persicaria tinctoria). The dye itself is produced through a painstaking, natural process—fermenting indigo leaves to create sukumo, which is then mixed with wood ash, sake, and wheat bran to activate microorganisms that generate the dye. The result is a rich, deep blue that is highly prized for its quality and vibrancy.
This traditional dyeing process was not just a craft—it became a symbol of Japan’s values. Blue was historically a color associated with nobility and virtue, representing charity and high status. Over time, however, this color became more accessible to all classes. By the Edo period, it was embraced by everyone, from samurai warriors to farmers, and was woven into the fabric of daily life. Whether through indigo-dyed kimonos, simple work garments, or household items, blue became a color of modesty, simplicity, and practicality—qualities that continue to resonate in Japanese culture today.
Blue in Modern Japanese Lifestyle Products
For young people in Japan today, especially millennials and Gen Z, the color blue remains as relevant as ever. It serves as a connection to Japan’s rich history while still fitting seamlessly into modern life. Many brands have embraced indigo’s timeless beauty, blending traditional techniques with contemporary design to create products that are both functional and meaningful.
One such brand is Midori, known for its high-quality stationery and notebooks. Midori’s use of indigo as a key color in their Traveler’s Notebook collection reflects the brand’s commitment to craftsmanship and tradition. The deep indigo leather covers of their journals evoke the calming and stabilizing qualities of the color, making them a perfect companion for students, writers, and professionals alike. The simplicity and elegance of their designs, combined with the rich history behind indigo, make these notebooks more than just tools for writing—they become a reflection of the user’s values and connection to the past.
Another popular brand, Traveler’s Company, also incorporates indigo into their product lines. Their iconic Traveler’s Notebook features deep blue a color similar to indigo colored leather, creating a sense of nostalgia and timelessness. The use of deep Blue not only enhances the aesthetic appeal but also deepens the emotional connection to Japanese culture. The indigo color represents the calming stability needed in a world full of distractions—a fitting choice for a notebook that aims to capture memories, dreams, and ideas.
Iconic is yet another brand that embraces the beauty of blue, offering indigo-themed stationery that carries the spirit of traditional Japanese craftsmanship. From pens to notebooks, Iconic’s products feature vibrant indigo hues that speak to both the modern need for creativity and the historical legacy of indigo dyeing. The colors serve as a bridge between the past and the present, reminding users of the quiet strength and enduring beauty of this ancient craft.
Indigo’s Practical and Symbolic Benefits
For young professionals and students, indigo-colored products are more than just visually appealing—they embody values that resonate with modern life. The natural indigo dye used in these products has a durability that makes it ideal for everyday use. In the past, indigo-dyed textiles were praised for their colorfastness and practical qualities. They were known to be insect-repellent, antiseptic, and UV-absorbent—ideal for workwear and everyday garments. Even samurai wore indigo-dyed clothing under their armor for its protective qualities.
Today, the enduring power of indigo is evident in the design of stationery and accessories. Whether it’s the smooth feel of an indigo notebook or the lasting richness of an indigo pen, these products are built to last, just like the traditional indigo textiles of Japan. The connection between function and beauty is a hallmark of the indigo tradition, making it a perfect choice for the young, dynamic individuals who seek both practicality and meaning in their products.
A Reflection of Kiku Philosophy
At Kiku, we draw inspiration from the same principles that have shaped the use of blue in Japanese culture for centuries. Our selected products, like those of Midori, Traveler’s Company, and South Korean Iconic, embrace the philosophy of simplicity, quality, and respect for tradition. Just as indigo dye requires patience, care, and attention to detail, we approach each product with the same level of dedication to craftsmanship and design.
Indigo symbolizes balance, tranquility, and mindfulness—values that are reflected in our commitment to creating products that help you focus, stay organized, and cultivate a sense of calm in your busy life. By incorporating traditional techniques and natural materials into our designs, we offer products that not only serve a practical purpose but also help you stay connected to the beauty and wisdom of Japan’s cultural heritage.
Conclusion
In Japan, blue is not just a color—it’s a symbol of tradition, respect, and the enduring connection between past and present. The use of indigo dyeing, particularly in stationery products like those from Midori, Traveler’s Company, and South Korean Iconic, highlights the beauty and functionality of this timeless color. For today’s young people—whether students or young professionals—indigo represents more than just an aesthetic choice. It’s a reminder to embrace simplicity, find stability amidst chaos, and stay grounded in the values that matter most.
So, when you choose a Kiku product or any indigo-colored stationery, you’re not just picking something beautiful—you’re embracing a piece of Japan’s history and philosophy. Let the calm, enduring power of blue inspire you as you navigate your daily life.